Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
We here at Brandelicious, understand what branding is all about, and that what has derived our name. Brandelicious refers to the basic brand concept first derived from the Old Norse “brandr” meaning “to burn”- recalling the practice of producers burning their mark onto their products, at Brandelicious, we Strive to burn your Brand and make it outshines the rest.
We understand that creating an effective brand strategy gives you a major advantage in today’s increasingly competitive markets. We know that your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
When we create a brand strategy, we focus on the how, what, where, when and to whom we plan on communicating and delivering the brand to. And where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too.